Cylance is a revolutionary cybersecurity firm with products and services that proactively prevent, rather than reactively detect the execution of advanced persistent threats and malware.
The national advertising campaign was composed of three distinct visual and strategic directions; “Silence”, a mnemonic building brand awareness, “C Suite”, stressing the critical nature of cybersecurity from an organizational standpoint and “Game Changer” focussing on how Cylance is redefining the cybersecurity category.
The ad buy included The New York Times, Wired, The Wall Street Journal and numerous OOH locations.
ART DIRECTION DESIGN PHOTO ART DIRECTION